Privacy Policy

1. Who We Are

SAMOYED EMPIRE LTD("we", "us", "our") operates Samoyed Cafe London. We are the data controller responsible for your personal data. You can contact us at [email protected].

2. What Data We Collect

When you use our website or submit a pre-booking request, we may collect:

• •Name and contact details (email, phone number)
• •Your preferred visit date and time slot
• •Number and type of guests in your party
• •Marketing communication preferences
• •Technical data (IP address, browser type, pages visited) via analytics tools

3. How We Use Your Data

We use your data to:

• •Process and manage your pre-booking request (contractual necessity)
• •Contact you when bookings open to confirm your slot (contractual necessity)
• •Send marketing communications where you have consented to receive them
• •Improve our website and services using anonymised analytics data (legitimate interest)
• •Comply with legal obligations

4. Analytics — Microsoft Clarity

We use Microsoft Clarity to understand how visitors use our website. Clarity uses cookies and records session data including mouse movements, clicks, and scroll behaviour. This data is anonymised and does not identify individual users. We only activate Clarity with your cookie consent. You can withdraw consent at any time via our cookie consent banner or by clearing your browser cookies.

5. Data Retention

Pre-booking requests are retained for up to 12 months. If a pre-booking converts to a confirmed paid booking, we retain associated personal data for 7 years in accordance with UK financial record-keeping requirements. Marketing consent data is retained until you withdraw consent.

6. Your Rights

Under UK GDPR, you have the right to:

• •Access your personal data
• •Correct inaccurate data
• •Request deletion of your data (the 'right to be forgotten')
• •Withdraw marketing consent at any time
• •Object to processing based on legitimate interest
• •Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

To exercise any of these rights, email us at [email protected].

7. Cookies

For full details of the cookies we use, please see our Cookie Policy.

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by email where we have your contact details. The "last updated" date at the top of this page reflects the most recent revision.